The Kano method uses real customers' feedback to evaluate characteristics or features of a product. Depending on the given answers product features will be assigned one of six different categories: Must-Be, Performance, Attractive, Indifferent, Reverse, and Questionable. Using these categories, you can predict how the presence or absence of a feature will impact your customers' satisfaction. Customers' attitudes towards the features are assessed in an implicit way. Testers aren't directly asked which category they'd assign a feature. Instead the following question format is used.
Jens Beyer, CEO Haussprache
Andreas Luthe, CEO Friedhofsglück
Anna Loerzer, Co-Founder Nestyu
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